Heather | One Piece Strap Printed Color

"I spent decades thinking confidence was something that would come later. After losing weight, after getting fitter, after something. This summer I stopped waiting. I bought this swimsuit, I booked the trip, and I sat by that pool with my book and my drink and I felt genuinely, quietly wonderful. The fit is exceptional for an older body, supportive without being restrictive. A woman stopped to ask where I got it. I told her: Elaine & Grace. And I meant every word when I said it."

"I threw this in my suitcase at the last minute because nothing else was working. Stood in front of this mirror on day one and genuinely could not believe how good I felt. I'm curvier than I used to be and I've spent years dreading swimsuit season. The ruching pulls everything in at exactly the right place. I wore it three days in a row. No shame. My only regret is not ordering a second colour."

"I've been buying the same boring black swimsuit for years because I told myself bright colours weren't 'for my age.' When this arrived I almost returned it without trying it on. Then I put it on — and I actually laughed out loud at myself in the mirror. I looked alive. The ruching through the middle does things I didn't think were possible anymore. I'm 54 and I sent this photo to my daughter with the caption: still got it."

"My granddaughter asked me why I looked so happy in the pool this summer. I didn't have a good answer except — I finally bought something that fits the woman I actually am, not the woman I used to be. The print is bold enough to feel joyful, and the ruching is genuinely the most flattering thing I've ever worn. My neighbour asked me where I got it before I even got out of the pool. That was a good day."

"I've spent the last few summers covering up the moment I got out of the water. This year I just... didn't. Something about the way this swimsuit fits — it holds you in without feeling like armour. My husband took one look at me on the deck and said 'you look incredible.' I cried a little, honestly. We're at Cultus Lake and I didn't think about my body once all weekend. That's new.

"I was nervous to pack a new swimsuit for a two-week trip. What if I felt self-conscious the whole time? I needn't have worried. I wore this almost every day. There's something about the colours that just makes you feel vibrant. A woman at the next table leaned over and asked where it was from. I've never been stopped like that before. 48 years old and this is the most confident I've felt in a swimsuit."